Our friends at KesselsKramer gave us
complete creative freedom to develop a video
using the Ampersand. We played around with several
ideas, and even tried to contact Prince because he
has much more experience than us with
unpronounceable symbols.

As time passed, we deleted many ideas we
didn't like and ended up so mad that we got rid of
the damn symbol. And this is how it came clear to us
that removing the Ampersand was the clue to our
whole movie.

J&B "The World Without Ampersand"

Video: 01