BBVA surprised their online users with an action to launch their new 2.0 website. When they entered the old websites homepage, suddenly a man came in and with a few movements removed all the elements around him.

With an intricate choreography of a single, continuous take, the man builds the content of the new website step by step, introducing the elements and explaining how navigation, personalization and security have improved through a clean compositing within the live action and the animation.

45" Internet movie
May 2010
Client: BBVA
Agency: Yslandia
Production Co.: 8 de Agosto
DoP: Dani Robles
No-Domain: Direction, Art Direction, Animation, Illustration, Design, Editorial, Compositing and Sound design
Feat. Animation by Sebastian Baptista and Salva Borrego