The tagline of the spot means “Feel the music like never before”. Under this concept, we can see all kind of objects that spring from inside these human-like piñatas. Those objects represent the torrent of emotions, feelings and memories that the music can generate.
May 2010
Primavera Sound 2010
1x60" TV Spot
Director: No-Domain
Agency: Publicis
Product: San Miguel Primavera Sound
Creative Directors: Marcelo Vergara, Fabio Mazía & Santiago Lucero.
Creative Team: Xavier Sitjar
Agency Producer: Gustavo Samaniego
Production Company: 8 de agosto
Executive Producer: Carolina López Caballero
Producer: Sergi Roda
DoP: Dani Robles
Piñatas built by Carlos Fusté
Postproduction: No-Domain
Music: Yeasayer “Ambling Alp”
Silver Trophy in "El Sol" Festival at San Sebastian
Selected for CdeC Annual edition
Director: No-Domain
Agency: Publicis
Product: San Miguel Primavera Sound
Creative Directors: Marcelo Vergara, Fabio Mazía & Santiago Lucero.
Creative Team: Xavier Sitjar
Agency Producer: Gustavo Samaniego
Production Company: 8 de agosto
Executive Producer: Carolina López Caballero
Producer: Sergi Roda
DoP: Dani Robles
Piñatas built by Carlos Fusté
Postproduction: No-Domain
Music: Yeasayer “Ambling Alp”
Silver Trophy in "El Sol" Festival at San Sebastian
Selected for CdeC Annual edition