Soon in Tokyo asked us to develop a viral for
the new Masters in Building Engineering for Elisava
School. They had the idea of showing a Lightning
Bolt shaped futuristic sustainable building scale
model.

We took it from there, creating the story,
building the model with a computer controlled
cutting machine, and creating characters that were
silkscreened into colored pieces of methacrylate. As
all stop motion jobs, it took us a few long days and
long nights to complete the shooting, and some post
to add a nice environment to the whole movie.

1\\\'50" Viral Promo

Concepts, design, characters, spaces and colors.

Thanks a lot to all our friends that posed for us and let us turn them into these little Umpa Lumpas!

We think the only way to show the real amount
of work we had to put into this project is through it\\\'s
production process. A big amount of little characters
were designed, animated, finalized, silkscreened,
cut and pasted. They were very delicate and
hard to manage.

The lightning building was also complicated, we had
different scales for it depending on the shot we were
working on. Here are some pics that show a little
bit of it.

Medio Design