Shop Till It Stops
A portion of profits from each (Red) product sold goes to Global Fund to invest in African AIDS programs, with a focus on women and children. The idea for the campaign started as they shot a lot of different people saying phrases related to spending money, such as "shop till it stops" or "spend and destroy”. Then, along with Psyop, we chose some of the footage and tweaked and broke and cut it until it became something really disruptive that would stand out inside commercial lots and catch people's attention. www.joinred.com
10" & 5" TV Spots
October 2006
Client: Red
Client: Red
Agency: Modernista Boston
Production Co.: Blacklist, No-Domain
No-Domain: Art Direction, Design, 2D Animation, Compositing, Music & Sound Design
