For the ordinary people
This is a campaign for a Finnish supermarket chain that is beginning to provide in-store banking services. The finnish folk song makes it charming and fun, we had a lot of creative freedom with an agency that trusted us and a client that just loved our work!

This is a traslation of the song:
As ordinary people, we like to be entertained, 
We borrow 100 million books from
the library each year, 
We do a lot of handcraft,
We pick berries,
We solve crossword puzzles,
We go fishing, we go to art shows
And keep half a million summer cottages.
We also have to work 
And go to the grocery store four times a week. 
As ordinary people, we can also own the bank. 
S-Bank, For us, ordinary people.

February 2010
1x35", 3x15" TV Spots
Client: S-Pankki
Agency: 358
Production Co.: First Floor | No-Domain
No-Domain: Direction, Art Direction, Animation Production, Illustration, 2D & 3D Animation, Editorial and Compositing.

 
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Boards
Some styleframes with simple graphic style.
Back to the Future